"Your WhatsApp Business Account is Under Review" — What It Means & What to Do
So you opened your WhatsApp Business app and suddenly saw the dreaded message:
“Your request has been submitted. WhatsApp Support will review your account and device info…”
If you're like most small business owners or customer support teams, this can be nerve-wracking—especially if you're certain you've never sent spam, used shady tactics, or violated any rules.
Let’s break this down.
💬 Why Did This Happen?
Contrary to what many believe, getting flagged by WhatsApp doesn't always mean you’ve done something wrong. The review is often automatic, and the algorithm can be sensitive to patterns, not just bad intentions.
Here are some common reasons:
1. Unusual Login or Device Behavior
If you’ve logged in from different countries or IP addresses, especially within a short time span, WhatsApp might assume your account is compromised.
2. Using Third-Party Tools
Even if you're not spamming, using unofficial automation tools, chatbots, or apps not approved by WhatsApp (like GBWhatsApp, WA Plus, or emulators) can get your account flagged.
Note: Many businesses unknowingly use tools that aren't part of WhatsApp’s official Business Solution Providers. This can trigger a review even if your intent was innocent.
3. Mass Messaging or Broadcasting
Sending a large volume of messages, especially to users who haven’t saved your number, is a red flag—even if the content isn’t promotional.
If people report you as spam, that can stack up quickly and result in a temporary freeze.
4. Suspicious Business Profile Info
If your business name, description, or category seems off (e.g., mismatched info, typos, or fake-looking branding), WhatsApp may pause the account to verify.
✅ What You Should Do Now
🔹 1. Wait for the Review to Finish
The message itself says reviews “typically take 24 hours.” In most cases, if nothing is found, you’ll be reinstated automatically.
🔹 2. Avoid Making Things Worse
Don’t reinstall, log out, or start using another phone. Avoid sending new messages or changing your business info during the review window.
🔹 3. Prepare Evidence (Just in Case)
If WhatsApp reaches out or asks for verification, be ready to show:
- Screenshots of how you use the app for legitimate business
- A real business website or Instagram page
- Proof of conversations with customers who contacted you first
🔍 Other Things to Consider
- Use only the official WhatsApp Business app or go through Meta's verified Business API if you need automation.
- Avoid “growth hacks” that involve scraping numbers or sending cold messages—even if they're legal, they violate WhatsApp’s rules.
- Ask customers to save your number first, or initiate conversations by clicking a link (like wa.me).
- If you frequently change devices or use dual WhatsApp instances, try to stick to one secured phone.
🙋 What If You Did Nothing Wrong?
You’re not alone. Many people—especially small business owners—have reported account reviews even when they’ve followed the rules. These checks are part of WhatsApp’s automated fraud detection, and like any automation, false positives happen.
The good news?
If your activity is clean, you'll most likely be back up and running within a day.
✍️ Finally
Getting flagged can feel like an attack on your integrity, especially if you rely on WhatsApp for customer service or daily operations. But don't panic. These reviews are automated, temporary, and usually resolved quickly.
The best you can do is keep things clean, avoid unofficial tools, and make sure your business info reflects legitimacy.
And if all else fails?
Reach out to support, stay calm, and let your track record speak for itself.
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